2025 I was focused on sauce production and Tangofest. 2026 the kitchen was more dialed than ever and I needed our branding to catch up. It was Tangofest I got the idea for a colorful metal brand. I combined the jagged forms of the metal aesthetic with fun nickelodeon-inspired color palettes on a retro TV-static texture that sizzles like spiciness. I took a page out of Coca-Cola's book for the bottle packaging and hatched the logo from it's circle and brought it up front big and bold, while back labels got the classic low-rider candy flame. Refreshed logos, colors, typography, structure, voice, packaging, website, email campaigns, everything. The result is a system that can scale cleanly across packaging, ecommerce, email, ads, and more.